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Event Details
From online blunders to a classic crisis, this Sacramento event
explores social media disasters and what every organization
should know to help repair the damage
Social media has increased the velocity of how we communicate. Unfortunately, for some brands and businesses, bad news travels TOO fast. This month, we’re embracing the scarier side of social media with horrifying examples of when it all goes horribly wrong as well as offering strategies for quickly recovering from these disasters.
Social media disasters can cause irreparable damage to your brand reputation and they require new tools in the PR recovery tool box. It isn’t just the big brands who are impacted by unwanted social media publicity; all businesses need to know what to do when a public relations nightmare hits.
Sacramento Social Media Club has gathered a panel of experienced Public Relations and Public Affairs professionals to discuss best practices for mitigating public relations disasters that are exacerbated by the viral nature of social media.
Panelists:
Josh Morgan, Vice President, Edelman Digital, Edelman, @joshdmorg
Josh Morgan has built and run his own PR firm and now works with Edelman, the world’s largest independent PR firm. His approach to brand and reputation management is built on significant experience as a senior counselor to leading consumer and technology brands over the past decade. He has worked with the team that brought Skype to market, and was part of the award-winning communications team at Apple that helped turn the iPod from an MP3 player into an icon. Josh received a BA in Communication with an emphasis in Public Relations from the University of the Pacific in Stockton, California.
Lori Bertelli, Public Relations Manager, Augustine Ideas, @lbertelli
Currently, the PR manager for AugustineIdeas, Lori has a track record of developing successful public relations strategies for companies of all sizes and from various markets.Lori has more than 10 years of experience in the public relations field and started her career working for public relations agencies in New York and Washington, D.C. Lori develops programs for her clients combining traditional and new media tactics.Companies Lori has worked with include Bain & Company, Dole Europe, eharmony.com and Federated Direct.
Agenda:
6:30 – 7:00 Check-in, Eat & Greet
7:00 - 8:30 Presentation, Q&A (Ustream begins)
8:30 - 9:00 Afterparty (optional)
Appetizers sponsored by Restaurant Thir13en and wine tasting sponsored by James David Cellars.
This event will stream live on Ustream starting at 7:00 p.m.
Follow the event on Twitter using the hashtag #SMCSAC.
This event is free, but we encourage your $5-10 at-the-door donation to help us keep producing great social media events!
SPONSORS:
This program is made possible in part thanks to
Urban Hive and Sacramento Press.
Attendee List
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When & Where
The Urban Hive
1931 H Street
Sacramento,
CA 95811
Tuesday, October 11, 2011 from 6:30 PM to 9:00 PM (PT)
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Hosted By
Social Media Club Sacramento
We are the Sacramento Chapter of the Social Media Club – an international organization of more than 100 active chapters around the globe hosting conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Founded in April of 2009, Social Media Club Sacramento (SMCSac) has become the centerpiece for regional gatherings surrounding the subject of social media. SMCSac is devoted to expanding media literacy, sharing lessons among social media practitioners, encouraging adoption of industry standards and promoting ethical practices though discussion and actions. Additional information about the Sacramento Chapter and upcoming events is available at socialmediaclub.org/chapter/sacramento-ca.
Follow our news on Twitter @SMCSac. "Like" us on Facebook.
